– 2010 IPC Honoree Named

International Photographic Council (IPC)
Names Fred H. Lerner
2010 Hall of Fame Award Honoree

NEW YORK, NEW YORK, December 21, 2009

The International Photographic Council (IPC), a non-governmental organization of the United Nations, has bestowed its highest honor—the annual Hall of Fame Award—upon Fred H. Lerner, Co-founder, President, CEO, and Director of Ritz Interactive, Inc.

Ritz Interactive operates RitzCamera.com, WolfCamera.com, CameraWorld.com, PhotoAlley.com, BoatersWorld.com, FishingOnly.com, eAngler.com, Greg Norman’s ShopAtShark.com, and other award-winning online-shopping sites. Lerner started his career at Berkey Photo in New York, working part-time while attending college. He went on to work at Berkey Photo locations in Virginia and California, where he currently resides. In 1977, he founded Lerner Photo, specializing in photofinishing for camera stores. Becoming active in the Australian photographic industry, he co-founded Rabbit Photo, Metro Photo, and digitalMAX. When the Qualex division of the Eastman Kodak Company acquired Lerner Photo in 1992, Lerner stayed on as President and CEO of Kodak Processing for seven years. Recognizing the potential of the Internet, he co-founded Ritz Interactive with his long-time friend, David Ritz. Lerner is Past President of the Photo Marketing Association (PMA) and now serves on its Board of Directors. He is also a Board member of the International Photographic Council and serves on the Rochester Institute of Technology McGhee Chair Advisory Committee.

A presentation will be held during the IPC Annual Hall of Fame Luncheon at the United Nations in New York City on February 11, 2010. IPC President James Chung will deliver opening remarks. Ted Fox, Executive Director of PMA, will present the keynote address. Ted McGrath, President and CEO of T.M. Associates and IPC Industry Leadership Award Honoree in 1999, will introduce Fred Lerner.

For luncheon information or reservations, please contact James Chung at jchung1@prodigy.net or 914.476.1712. Seats are limited.

The International Photographic Council (IPC) is a multinational non-governmental organization of the United Nations, composed of representatives from every major sector of the photography industry. Founded in 1974, IPC is dedicated to increasing worldwide recognition of photography as a universal means of communication through the adoption of the motto, “Peace Through Understanding, Understanding Through Photography, the Universal Language.” For more information, visit www.ipc-un-ngo.org.

Fred Lerner

Fred H. Lerner, Co-founder, President, CEO, and Director of
Ritz Interactive, Inc., is IPC’s 2010 Hall of Fame Award Recipient.

Contact: Alice B. Miller; alice@plumcomm.com; 516.582.2265